{"id":580,"date":"2026-10-07T12:19:42","date_gmt":"2026-10-07T12:19:42","guid":{"rendered":"https:\/\/www.journals.utgjiu.ro\/JES\/?post_type=articol&#038;p=580"},"modified":"2026-10-07T12:19:42","modified_gmt":"2026-10-07T12:19:42","slug":"perceived-digitalization-and-tourist-loyalty-the-mediating-role-of-personalized-experience-in-post-pandemic-tourism","status":"publish","type":"articol","link":"https:\/\/www.journals.utgjiu.ro\/JES\/articol\/perceived-digitalization-and-tourist-loyalty-the-mediating-role-of-personalized-experience-in-post-pandemic-tourism\/","title":{"rendered":"Perceived Digitalization and Tourist Loyalty: the Mediating Role of Personalized Experience in Post-Pandemic Tourism"},"content":{"rendered":"<p>The accelerated digitalization of tourism services after the COVID-19 pandemic has reshaped the tourist journey, but the presence of digital tools does not automatically generate loyalty. This cross-sectional study examines whether a personalized tourism experience statistically mediates the association between perceived digitalization and revisit intention and recommendation behavior in the Romanian post-pandemic tourism context. The analysis used a non-probabilistic convenience and snowball sample of 419 Romanian adults with recent travel experience. The constructs were assessed with reflective multi-item measures refined through a focus group, cognitive pretesting, and pilot testing. Confirmatory factor analysis, structural equation modeling, and bias-corrected bootstrapping with 5,000 resamples were conducted in AMOS. Perceived digitalization was positively associated with a personalized tourism experience (\u03b2 = 0.630, p &lt; 0.001), which was positively associated with loyalty intentions (\u03b2 = 0.485, p &lt; 0.001). The direct association between digitalization and loyalty intentions remained significant (\u03b2 = 0.228, p &lt; 0.001), while the standardized indirect effect was \u03b2 = 0.305, 95% BC CI [0.221, 0.414] (B = 0.379), supporting partial mediation. The indirect effect was numerically larger than the direct effect, although the difference between them was not formally tested. The model explained 39.7% of the variance in personalization and 42.6% of the variance in loyalty intentions. The findings indicate that digitalization is more strongly associated with loyalty when tourists perceive it as personally relevant, convenient, and adaptive; causal conclusions remain limited by the cross-sectional, self-report design.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-580","articol","type-articol","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.journals.utgjiu.ro\/JES\/wp-json\/wp\/v2\/articol\/580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.journals.utgjiu.ro\/JES\/wp-json\/wp\/v2\/articol"}],"about":[{"href":"https:\/\/www.journals.utgjiu.ro\/JES\/wp-json\/wp\/v2\/types\/articol"}],"wp:attachment":[{"href":"https:\/\/www.journals.utgjiu.ro\/JES\/wp-json\/wp\/v2\/media?parent=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}