{"id":470,"date":"2026-07-14T06:21:13","date_gmt":"2026-07-14T06:21:13","guid":{"rendered":"https:\/\/www.journals.utgjiu.ro\/JES\/?post_type=articol&#038;p=470"},"modified":"2026-07-14T06:21:13","modified_gmt":"2026-07-14T06:21:13","slug":"consumer-preferences-for-agri-food-products-sold-under-retail-private-label-2","status":"publish","type":"articol","link":"https:\/\/www.journals.utgjiu.ro\/JES\/articol\/consumer-preferences-for-agri-food-products-sold-under-retail-private-label-2\/","title":{"rendered":"CONSUMER PREFERENCES FOR AGRI-FOOD PRODUCTS SOLD UNDER RETAIL PRIVATE LABEL"},"content":{"rendered":"<p>The purpose of this study is to examine consumer behavior regarding private-label agri-food products in a<br \/>\ncontext marked by inflationary pressures, a diversifying product range, and the dynamics of large retail chains. For<br \/>\nthis study, a survey method was used, developing a questionnaire to analyze the factors that determine the consumers\u2019<br \/>\npurchasing and consumption decisions regarding private-label agri-food products. The research focuses on aspects<br \/>\nsuch as consumption frequency, preferred retailers as a source of product purchase, monthly spending on these<br \/>\nproducts, preferred product categories, and the identification of product ranges associated with major retailers that<br \/>\nsell private-label agri-food products. The questionnaire collected responses from various respondent samples, while<br \/>\nalso examining the influence of demographic data on purchasing and consumption trends. The research results<br \/>\nhighlight a growing trend in the consumption of these products, with an increasingly sophisticated consumer profile,<br \/>\nwhere the most important purchasing criteria are product quality and price, while consumption is most influenced by<br \/>\ntaste and freshness, and secondly, by the quality of these products. The main conclusion is that \u201cstore brands\u201d serve as<br \/>\na strategic tool for differentiation and for strengthening competitiveness in the Romanian agri-food retail sector, where<br \/>\nthe market is maturing and increasingly demanding high-quality products, seeking an optimal quality-to-price ratio.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-470","articol","type-articol","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.journals.utgjiu.ro\/JES\/wp-json\/wp\/v2\/articol\/470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.journals.utgjiu.ro\/JES\/wp-json\/wp\/v2\/articol"}],"about":[{"href":"https:\/\/www.journals.utgjiu.ro\/JES\/wp-json\/wp\/v2\/types\/articol"}],"wp:attachment":[{"href":"https:\/\/www.journals.utgjiu.ro\/JES\/wp-json\/wp\/v2\/media?parent=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}