Abstract
Proximity management applied to SMEs, in today's digital era, accelerates their development by combining
physical proximity with proximity offered by the use of digital tools. These ensures good connectivity, which contributes
to encouraging collaboration and accelerating the exchange of knowledge. Proximity management means getting
closer to customers, involvement, increasing operational efficiency, cultivating proximity to the organization. Proximity
management generates an organizational culture based on flexibility, tolerance, and, if it is also based on digital tools,
these will allow SMEs to align with today's new digitalized business models. The paper presents the importance of
using proximity management in SMEs and presents the advantages of applying proximity management in an SME in
the beauty industry. The paper concludes with proposals for the development of new research directions resulting from
the current topic presented.
physical proximity with proximity offered by the use of digital tools. These ensures good connectivity, which contributes
to encouraging collaboration and accelerating the exchange of knowledge. Proximity management means getting
closer to customers, involvement, increasing operational efficiency, cultivating proximity to the organization. Proximity
management generates an organizational culture based on flexibility, tolerance, and, if it is also based on digital tools,
these will allow SMEs to align with today's new digitalized business models. The paper presents the importance of
using proximity management in SMEs and presents the advantages of applying proximity management in an SME in
the beauty industry. The paper concludes with proposals for the development of new research directions resulting from
the current topic presented.
Cuvinte cheie
proximity management
SMEs
digital era
development
Istoric articol
Publicat
26.06.2026
Informații autori
Citare recomandată
CORINA-ANA BORCOSI (2026). PROXIMITY MANAGEMENT USED FOR DEVELOPMENT SMES IN DIGITAL ERA. Constantin Brâncuși University of Târgu Jiu Economics Series, 1(3), 434–438. https://doi.org/10.65631/jes.3.2026.41
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