Abstract
Greenwashing refers to the practice of companies exaggerating or providing misleading information about their positive environmental impact in order to improve their public image and attract green investment. The article analyzes the effects of greenwashing on the capital market, focusing on investor reactions and current regulations. In a global context where sustainable investments are growing exponentially, greenwashing represents a major threat to investor confidence and the integrity of financial markets. Through case studies and recent examples, it explores both why companies resort to greenwashing and how investors and regulators are reacting to combat these practices. It also discusses emerging regulations and standards aimed at protecting the integrity of financial markets.
Cuvinte cheie
Greenwashing
capital market
financial regulations
transparency
risk assessment.
Istoric articol
Publicat
31.08.2026
Informații autori
Citare recomandată
Maria Văduva, Cecilia Elena Văduva (2026). Greenwashing and the Capital Market Reaction Theoretical Analysis and Recent Case Studies. Constantin Brâncuși University of Târgu Jiu Economics Series, 2(1), 546–551. https://doi.org/10.65631/jes.4.2026.49
Referințe bibliografice
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