Abstract
Employee engagement has increasingly become a crucial driver of corporate sustainability in modern organizations. As companies move towards Environmental, Social and Governance (ESG) priorities, understanding how employees perceive and participate in sustainability initiatives has become essential.
Drawing insights from contemporary perspectives, including the article “The Importance of Employee Engagement in Sustainability” (Medium, 2024), this study examines how the perceived authenticity of sustainability practices influences employee engagement and, consequently, organizational green performance.
The empirical investigation is based on 210 employees from the IT, manufacturing, and service sectors across Bengaluru, Hyderabad, and Pune. Advanced statistical techniques including correlation, multiple regression, mediation analysis, ANOVA, and a conceptual SEM model discussion were employed.
The findings indicate that authentic sustainability initiatives significantly enhance employee engagement (β = 0.62, p < 0.01), and employee engagement mediates the relationship between sustainability perception and green performance.
The study contributes to existing literature by highlighting the importance of employee-centered sustainability communication and leadership involvement in strengthening India’s organizational sustainability ecosystem.
Implications for HR managers, policymakers, and corporate leaders are discussed.
Drawing insights from contemporary perspectives, including the article “The Importance of Employee Engagement in Sustainability” (Medium, 2024), this study examines how the perceived authenticity of sustainability practices influences employee engagement and, consequently, organizational green performance.
The empirical investigation is based on 210 employees from the IT, manufacturing, and service sectors across Bengaluru, Hyderabad, and Pune. Advanced statistical techniques including correlation, multiple regression, mediation analysis, ANOVA, and a conceptual SEM model discussion were employed.
The findings indicate that authentic sustainability initiatives significantly enhance employee engagement (β = 0.62, p < 0.01), and employee engagement mediates the relationship between sustainability perception and green performance.
The study contributes to existing literature by highlighting the importance of employee-centered sustainability communication and leadership involvement in strengthening India’s organizational sustainability ecosystem.
Implications for HR managers, policymakers, and corporate leaders are discussed.
Cuvinte cheie
Employee Engagement
Corporate Sustainability
Sustainability Perception
Green Organizational Performance
Green Human Resource Management (Green HRM)
Istoric articol
Publicat
26.06.2026
Informații autori
Citare recomandată
CRISTIAN LEELAVATHI N, AMAN SHREEVASTAVA, RAMONA BIRAU, VIRGIL POPESCU, BHARAT KUMAR MEHER, GABRIELA ANA MARIA LUPU (FILIP), CRISTINA SULTANOIU (PATULARU) (2026). EMPLOYEE ENGAGEMENT AS A CATALYST FOR CORPORATESUSTAINABILITY: AN EMPIRICAL STUDY OF INDIAN ORGANIZATIONS. Constantin Brâncuși University of Târgu Jiu Economics Series, 1(3), 95–101. https://doi.org/10.65631/jes.3.2026.7
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